Janet Raymond serves as Sales and Marketing Director for MiraVista Diagnostics, leading the company’s commercial strategy, market education, customer engagement, sales enablement, and marketing communications. She works in close partnership with laboratory, clinical, operational, and executive leadership to align commercial priorities with MiraVista’s mission of delivering accurate, timely answers for patients facing serious fungal infections.
Janet’s approach to sales and marketing centers on physician and laboratorian education — helping clients understand diagnostic value, appropriate test utilization, and the clinical context behind MiraVista’s testing menu. This has shaped a sales model built on long-term account relationships to build revenue and growth opportunities.
She leads MiraVista’s sales and marketing team, working cross-functionally with laboratory and operations colleagues to align commercial execution with scientific and clinical priorities. Her focus is on building a team that performs consistently against revenue goals while strengthening customer relationships and clinical credibility that support MiraVista’s growth.
Janet brings a strong background in clinical laboratory sales, account management, customer education, project management, contract support, and business development. Prior to joining MiraVista, she served as an Account Executive with Mid America Clinical Laboratories, where she managed a multimillion-dollar annual account base, developed new business opportunities, created proposals and pricing matrices and worked closely with laboratory managers and supervisors to gain a practical understanding of laboratory testing and reference laboratory operations.
Her earlier experience includes leadership roles at InteCare, Inc., where she managed Medicaid funds recovery initiatives and coordinated continuing education programs for community mental health and substance abuse organizations. This work encompassed project management, financial oversight, statistical compliance, provider communications, training coordination, event planning, and stakeholder support.
Janet holds a Bachelor of Science in Speech Communication with a minor in Business from the University of Tennessee, Knoxville.